New Look for same great Company

Every so often, you got to try a new wardrobe... a new shirt, fresh pair of shoes, or a new dress. It's no different with a company... sometimes you got to freshen things up!
"We're still the Wild Creations company who's made a big splash..." says Company Co-founder Rhett Power, "we just wanted a new look, so we went to our customers for advice."
True. Powers & company enlisted help from their growing social-networking customer base to help pick their new logo. "We posted several designs on facebook & twitter, asking our customers to vote their favorite... said Powers, "after hundreds of votes, it boiled down to the best looking logo around!"

This week marks the "official" roll-out of the new "Splash" design logo, as Powers & fellow company co-founder, Peter Gasca, hold court in of all places, at the National Hardware Show in Las Vegas, (BOOTH REG-50).
"We do well thinking outside the box," says Peter Gasca, explaining their presence at the largest hardware & home goods show in the nation, "we've had success presenting our EcoAquariums to the toy market, instead of the traditional pet market, so why not see if we can gain attention in other markets as well."

Booth REG-50 at the Hardware Show in Las Vegas

Thinking outside the box has indeed paid off for the South Carolina based company, which was the fastest growing company in the State in 2011, and made it into Inc Magazines prestigious 500/5000 ranking, of the fastest growing companies nation-wide.
If you attend the show in Las Vegas, stop by and meet Rhett & Pete at the Wild Creations Booth,  located near the main registration center, at Booth# REG-50.  It's easy to spot... it's got the snazziest logo around!

What I Learned From Steve Jobs

by Peter Gasca, Co-Founder and CEO
This week, we lost one of the true visionaries of our time, Steve Jobs, the founder of Apple.  Steve's story is impressive when you consider that he set out on his quest to create and develop the most loved technology company in his early 20's, and succeeded beyond anybody's wildest expectations.  He had a dream.  He had a vision.  And he had the wherewithal, drive, and persistence to make it happen.


I learned many things from Steve.  I learned to have vision, not just five or ten years into the future, but a lifelong vision for the direction I see my life.  And, not just in business, but personally as well.  What type of person do I want to be?  How will I live my life?  How do I want to be remembered?  


In business, Steve was clearly one of the most respected product and marketing people in generations.  I still hold many of his business philosophies close.  His company is a model of innovation and efficiency and drive.  The people of Apple are not only great business men and women, they are luminaries, artists, poets.  Steve was never afraid to surround himself with people who filled the gaps.  His style, his philosophies, and his goals were always lofty, but it attracted and excited people.


Of course, there are those who say that Steve was a difficult person to get along with, and that he was a poor manager of people.  Malcom Gladwell, in his book Outliers: The Story of Success, makes the argument that Steve was the product of really good timing, from his birth place (California) to his birth year (entering the dawn of the computing era).  Mr. Gladwell does contend, however, as I would, that Steve was also the product of hard work, dedication and unwavering ambition.  Regardless of how you size up his methods or his timing, his body of work is remarkable.


Toward the end of his life, when Steve's mortality was tested, he stated elegantly in his Stanford Commencement Speech to the 2005 graduating class, "Don't live somebody else's life".  He certainly did not, and we should not either.  I strive to live my own life to the fullest of my ability, regardless of timing or surroundings or even luck.  This is what I learned from Steve Jobs.


 
Thank you Steve, for all you gave us.  Rest in peace.