Wild Creations a “Toy of the Year” Hopeful

Myrtle Beach based company Wild Creations Inc., makers of the EcoAquarium™ await to see if a year of remarkable sales growth pays off, when the winners of the Toy Industry Associations 2010 “Toy of the Year Award” are announced at Toy Fair 2010, Saturday night in New York City. Wild Creations has been nominated in the Specialty Toy Category.

Wild Creations EcoAquarium™ is a compact aquarium ecosystem featuring African Dwarf Frogs with special appeal for young children to adults. The low maintenance, self contained aquarium allows you to get a “bird’s eye” view of a natural working environment.
In 2007 the company started distributing EcoAquariums™ to local stores. It was introduced for the first time on a national level at Toy Fair 2009 in New York City. To date, EcoAquariums™ are now sold in over 900 stores nationwide, as well as offered online at www.wildcreations.com .
On February 13, 2010 at Pier 60 / Chelsea Piers along the Hudson River waterfront in New York City, the “Oscars” of the toy industry will celebrate a decade of the most creative, innovative toys, games and entertainment products to thrill children of all ages, and will usher in a new year by honoring the most outstanding new toy products to hit the marketplace. Toy of the Year Awards will be bestowed in twelve (12) product categories PLUS an overall “Toy of the Year” designation recognizing North America’s top choice for the single best product to deliver fun and excitement to young consumers. The industry will also salute two of its own by honoring the 2010 inductees into the Toy Industry Hall of Fame.
“The TOTY Awards celebrate the creativity and innovation of the toy industry and the products on the ballot represent this year’s “best of the best” as selected by those in the know – members of the industry itself,” said Carter Keithley, president, Toy Industry Association.
TIA is the not-for-profit trade association for producers and importers of toys and youth entertainment products sold in North America, representing over 500 companies who account for approximately 85% of domestic toy sales. Toy safety is the number one priority for the toy industry. TIA has a long history of leadership in toy safety including development of the first comprehensive toy safety standard more than 30 years ago, and working with government, consumers and industry on ongoing programs to ensure safe play.